Your Local Nonprofit SEO Strategy

What is Local SEO?

Local SEO can be highly beneficial for non-profit organizations that rely on donations and volunteers. By implementing local SEO strategies, non-profits can enhance their online visibility within their local communities, making it easier for potential donors, supporters, and volunteers to find and engage with their cause.

Optimizing their Google My Business profile, creating location-specific content, and garnering positive reviews can help non-profits build trust and credibility with local audiences. This increased visibility can lead to more donations, volunteer sign-ups, and community engagement, ultimately helping non-profits achieve their mission and make a positive impact in their local area.

How will my site be optimized for local SEO?

Local SEO for a nonprofit involves optimizing your website to appear prominently in local search results when people in your community search for relevant services or causes. By strategically using local keywords, creating location-specific content, and optimizing your Google My Business profile, you can increase your nonprofit’s visibility among potential donors, volunteers, and supporters in your area. This approach ensures that when people search for causes or organizations in your region, your nonprofit will be more likely to appear, driving increased awareness, engagement, and support from your local community. Throughout the process, there will be milestones that let you know the foundational optimization for certain keywords is on track to lead generation in 6-9 months with a healthy budget.

10 Google Ranking Factors

Content
Freshness
Quality Backlinks
Mobile First
Page Speed
Schema
Brand Power & Signals
Domain Power
Site Security
User Experience

Quad Cities Design is The Trusted Choice for Nonprofits on the Rise

Local Solutions

Content Solutions

Keyword Research
Keyword Identification & Mapping
Existing Copy Buildout & Optimization
Location Pages
Service Pages
Product Optimization
Blog Posts
Unique Calendars Monthly

CRO Solutions

Onpage Solutions

URL Structure
Schema
Title & Meta Data
Alt Tags, etc.
Google Search Console
Google Analytics Goal Setup
Link Profile Research
Internal Linking

EXPECTATIONS: Timeline for results

1 - 3 Months

Keyword Rankings

Your initial increase will likely be around GMB rankings & local rankings. It’s important to note rankings shift daily so you’ll want to view these shifts in a full 30-day cycle for progress.

3 - 4 Months

Traffic & Engagement

You will start to see more quality traffic to the website & higher non-branded visibility to your GMB profile. The better engagement numbers indicate we’re attracting the right users.

6 - 9 Months

Lead Generation

Once you establish authority through consistent efforts month-over-month we expect to see a 20-40% growth in your organic leads YOY in 6-9 months depending on where your baseline started.

Ready to take the first step to enhance your online visibility ?

Book a free strategy session to chat about your nonprofit